AJ Bell introduces capped annual charge on revamped D2C platform

AJ Bell has introduced a capped annual charge on its new-look D2C platform Youinvest as it unveils its pricing strategy for 2014.

Youinvest - formerly known as Sippdeal - now has a fund charge of 0.2%, capped at £50 per quarter for consumers. The pricing compares to its current rate of £12.50 per quarter. While AJ Bell's adviser platform SIPP Centre also has a 0.2% annual custody charge, this rate is not capped, and AJ Bell said it has no plans to introduce any such change. Marketing director Billy Mackay (pictured) said: "The products are very different, the underlying investor ranges are very different, and the tools are very different between the two platforms. "We are providing a service for a different m...