Five communications lessons for asset management

Improving companies' digital marketing strategies

Investment Week
clock • 1 min read

From media perception to search engine optimisation (SEO), recently published research reveals the strategies behind the asset management industry's best communicators.

From media perception to search engine optimisation (SEO), recently published research reveals the strategies behind the asset management industry's best communicators.  The report Hidden Habits of the Most Effective Asset Management Communicators, by marketing consultants Peregrine, details how effectively 100 European asset managers marketed themselves across integrated channels in 2018. Here, Investment Week outlines five case studies from the report of asset management firms demonstrating best practice in communications. 

To continue reading this article...

Join Investment Week for free

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on Industry

Mansion House speech: What does it mean for the investment and pension landscape?

Mansion House speech: What does it mean for the investment and pension landscape?

Focus on private markets opportunities

Cristian Angeloni
clock 21 November 2024 • 1 min read
PwC: Asset managers look to AI M&A to bolster growth

PwC: Asset managers look to AI M&A to bolster growth

Global AUM forecast to hit $171trn by 2028

Cristian Angeloni
clock 19 November 2024 • 2 min read
FCA's Nikhil Rathi registers interest for top civil service job - reports

FCA's Nikhil Rathi registers interest for top civil service job - reports

FCA term to end next year

Linus Uhlig
clock 19 November 2024 • 2 min read
Trustpilot