Less than half of investors feel confident in creating a measurable ESG impact

Interest in sustainable strategies still high

Less than half of investors (47%) feel they know how to create a measurable impact across different ESG criteria, despite 87% stating they have a "good level of understanding" of ESG, according to a survey from Bruin Financial.

Further, 88% of investors said that ESG principles were important to them when investing and 92% stated that a strong internal ESG strategy at their firm was also important. In a new ESG initiative, the firm surveyed 112 individuals across the industry, spanning C-suite to graduates, to explore "the war on talent" in one of a series of webinars, which includes ESG and the future of finance, how to "fully integrate" ESG, how not to sacrifice environment for social and governance during a pandemic, and how to fully embed social factors in investing. ESG factor strategies twice as likely...