Distribution heads: Market shifts lead to demand for 'unloved' assets

Cautious approach

Kathleen Gallagher
clock • 3 min read

Heads of distribution at numerous fund houses have, unsurprisingly, seen a shift in client demand to more cautious asset classes and diversification.

They told Investment Week they expect this to continue with alternatives, certain areas of fixed income markets and "stable" equities, which are anticipated to be the most popular choices for the rest of the year.  "Investor mindsets have changed significantly over the course of the year," explained Christophe Girondel, deputy CEO of Nordea Asset Management. "With inflation fears and uncertainties surrounding the war in Ukraine clearly impacting sentiment, positioning has undoubtedly moved more cautious as investors seek strategies with proven defensive qualities." This is a dramat...

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