Stock Spotlight: AB InBev cheers to the World Cup as consumers swallow higher prices

More recession resilient than peers

Anheuser-Busch InBev, the world’s largest brewer, is set to benefit from a sales boom during the 2022 World Cup despite the alcohol ban in the host nation. Beyond the tournament, analysts say the stock is set to be more recession resilient than its peers.

The Belgian brewer, which includes leading beer brands such as Budweiser, Corona and Stella Artois, reported higher than expected earnings in the third quarter of 2022, raising its 2022 outlook amid a 3.7% rise in sales of beer and other drinks during the period. Sales are set to be accelerated further as Budweiser, the official sponsor of this year's FIFA World Cup, launched a marketing campaign in September in more than 70 countries, giving the brand its broadest reach in its 146-year history. However, a report by Bloomberg on Friday (18 November) stated that Qatari officials had ba...