Stock Spotlight: YouGov GfK deal a 'shrewd' business move

£300m buyout

Research and data group YouGov's plans to acquire GfK's global consumer panels division has been warmly received by long-term investors, who regard it as a positive move by the firm.

The AIM-listed firm revealed it was purchasing GfK's consumer panels business for €315m on 6 July, a move YouGov said would not only expand the company's offering in its current UK areas but "provides an opportunity to significantly enhance the group's offering to US clients". The GfK arm was put up for sale following the announcement of a merger between its parent company and NielsenIQ, a rival. Stock Spotlight: Aston Martin on track for growth amid turnaround Richard Mitchell, lead portfolio manager AIM Strategy, Quilter Cheviot, said the GfK deal was the largest YouGov had made ...