Millennial 'buy less, buy better' ethos changing the retail sector

In 2020, five people will enter the growing global middle class every second, reinforcing the secular, long-term appeal of discretionary consumer spending, and consequently, the luxury sector.

But alongside the wave of new consumers entering into the category, shifting demographics is imbuing younger consumers with new spending power across a broadening range of luxury categories.  Consumer goods stocks under threat from deforestation Sustainability is supporting demand for luxury more than ever, where an ethos of 'buy less, buy better' is serving to validate the sector's credentials in the eyes of ESG-conscious millennials and Generation Z consumers. Moreover, luxury is in the sweet spot of digitally-aided disruption. The importance of heritage and provenance in definin...