Appealing to generation Alpha: How can companies make investments more meaningful to future generations?

Protecting wellbeing of eco and tech-savvy investors vital

Winter 2020: I am generation X, a senior professional and I work in healthcare. I have a young son that has just started school in the middle of the pandemic. The crisis has increased my sense of responsibility as well as the importance of protecting myself and my family’s health and financial wellbeing.

With interest rates at an all time low, I want to invest and put more aside to protect and safeguard my children's future. The world they will occupy will no doubt feel different from today. By 2030, generation Alpha (born between 2010-2024) will represent roughly 11% of the workforce. Its cohorts will have grown up in a connected world where the presence and use of a smart device is constant.   The communities and organisations they belong to will likely be more diverse, while many will enter new careers in green technology, cyber defence or data science. So, when I choose who and...