Awards Interview: PureGroup's Patrick Murphy on empowering distribution sales with AI-enhanced data

Rob Jameson
clock • 5 min read

PureGroup's SalesAI has been shortlisted for Investment Week's Marketing and Innovation Awards under Best Use of Data and Open Innovation Award categories Is a global battle about to break out between AI-powered digital sales technologies and human sales personnel? Or are they all part of the same fast-evolving team? Patrick Murphy, founder of UK-based tech company PureGroup, is betting that humans need empowering, not replacing, by technology and that this is especially true in asset management. His newest product, SalesAI, uses natural language generation to help sales teams deliver...

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