Awards Interview: Fidelity's Richard Kelly on driving client and employee engagement through a virtual content experience

Fidelity has been nominated for the Open Innovation Award at Investment Week’s Investment Marketing and Innovation Awards, set to take place virtually at 4pm on Thursday 16 July. Communications and engagement consultant and Innovation lead at the group, Richard Kelly, talks us through the group’s interactive 360/Virtual Reality entry.

Engaging clients on familiar topics such as savings and retirement can be a challenge for marketing professionals. Clients will have heard about the importance of savings and investing in many guises before. For Richard Kelly, this is a challenge he deals with most days through his role as engagement and communication innovation lead at Fidelity. Kelly's role forms a part of the Fidelity Workplace Investing Communications and Engagement team, whose aim is to better engage their workplace investing members with their pension and broader financial wellness in order to achieve their long-te...