YOU's Derrick Dunne: 'We have a lot of the jigsaw pieces'

Putting clients first

Lauren Mason talks to YOU Asset Management’s CEO Derrick Dunne about the firm’s rebrand from Beaufort Investment, the headwinds facing ESG investors beyond greenwashing and what the next long-term focus will be.

"It might sound cheesy but, if you put the clients' interest at the forefront of what you do, things will always work out. It is not just about being nice - it is good for the company, the staff and the shareholders," YOU Asset Management's Derrick Dunne tells IW. The CEO, who joined parent company The Beaufort Group in December 2018, oversaw the rebrand of Beaufort Financial's discretionary fund management arm - Beaufort Investment - during the summer of last year.  "The new name came from putting clients first; a simple sentence popped into my head - ‘it's all about you'," he says. ...