Tom Slater on Scottish Mortgage's PR shift to balance legacy, evolution and performance accountability

Elon has time for the White House

Eve Maddock-Jones
clock • 9 min read

Podcasts, granular portfolio slide decks, digital conferences and rapid fire private equity valuations are all part of a deliberate PR shift by Scottish Mortgage’s lead manager Tom Slater to communicate the essence of the world’s second largest trust, while retaining the ethos and reputation that built its loyal base.

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