Populations in many emerging markets are party to favourable demographics which are complemented by increasing levels of urbanisation and rising wages.
This has created a new vibrant middle class who are eager to improve their lives by spending more on areas such as housing, tablet PCs or even luxury watches and handbags. In fact for many of this group the appreciation of their currencies has made internationally priced goods even more affordable. Some commentators are even forecasting there will be more middle income households in China than America by 2013 . This growing wealth and aspiration is driving consumption in these markets at an impressive pace. The growth of this middle class and the urbanisation that is part of this proc...
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