Scott Longley provides an insight into the unusual new launches in the EIS space, which are open to investors this year.
Give investors the chance to invest in a disruptive tech start-up company that is generating consumer take-up in the sharing economy, and they would likely jump at the chance. Say that the opportunity is based around a business that loans out dogs for walks and, well, investors might not be so forthcoming. Yet this is exactly what online mutt loaning start-up BorrowMyDoggy.com is offering. The company was set up in 2012 by Rikke Rosenlund - a Danish national living in London for the past eight years - and Les Cochrane on the premise that people would love to take care of a dog for sho...
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