How millennials are changing the sustainable investment landscape

Demographic trends have created huge opportunities for investors globally, whether it be the ageing population in Japan or the rise of the educated middle class in Asia.

However, no demographic has been more vocal on the sustainable investing front than the so called 'millennials' or 'generation Y'.  This group currently comprises around 20% of the UK population and totals 92 million in the US alone, making them the largest generation in the country's history and even bigger than the 'baby boomers'.  While definitions of the age range of millennials varies, according to a report by Standard Life Investments called The Rise of the Millennials, they are identified as individuals between the ages of mid-teens to early 30s. Importantly, they are described...