How Rathbones' Coombs is adapting his portfolio to make way for 'Generation Z'

Jayna Rana
clock • 2 min read

David Coombs, head of multi-asset at Rathbones, has said 'Generation Z' is disrupting industries and will cause "massive impacts on investment" in the next five years.

Not to be confused with the millennials, 'Generation Z' defines those born after 2000 who are now typically in their early to mid-teens. Coombs noted this group of young adults see technology as a "part of them". He said: "The difference is stark between them and the millennials in terms of how they communicate and use technology. They do not use mainstream media, but their entire life is spent online through mobile phones and tablets. "Kids do not watch cartoons on the TV anymore - they are watching YouTube. Changes like this are going to disrupt so many industries from media and lei...

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