It is now a certainty that e-commerce will win. A glance at the spending habits of each generation is enough to be convincing, writes Raphael Pitoun, CIO of Seilern Investment Management.
Young people spend most of their money online and it is unlikely they will suddenly start shopping at stores when they get older. Today, 30% of the baby milk in China is purchased online, and in the US 20% of the sporting goods and 50% of the apparel bought by millennials is purchased in this way. This dynamic seems unstoppable. The online offer becomes better by the day: websites and e-retail platforms offer increasing loyalty benefits and evermore convenient delivery experiences. How much bigger can Facebook, Google and Amazon get? Additionally, the ability of the consumer to...
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