About one-sixth of the Chinese population - roughly 230 million people - were born post-1990, and this group's consumer power has vastly expanded in recent years, with many even becoming the household decision maker.
About one-sixth of the Chinese population - roughly 230 million people - were born post-1990, and this group's consumer power has vastly expanded in recent years, with many even becoming the household decision maker. For Chinese businesses, millennials are becoming an increasingly significant target market. Internet and mobile spending are dominant, including apps such as Alibaba's Alipay, while ATM usage is just one trip a month on average. Investment Week looks at Fidelity research on a day in the life of a Chinese millennial and the businesses that feature most prominently in their...
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