iShares: Why ESG investing through ETFs 'isn't a fad'

Using ETFs to invest responsibly is far more efficient than many investors think, according to iShares' Joe Parkin and Pollyanna Harper, despite some industry concerns ESG investing is too subjective for an index-based product.

Parkin, the head of iShares and digital wealth UK, and Harper, the head of iShares UK intermediary sales, said the ETF industry has become "increasingly granular" as the range of products available to investors has increased exponentially. Advisers can therefore better cater for individual clients' requirements through passives, including responsible investing.  As this trend continues, they believe the ETF industry could take a greater market share of ESG products over time. "A huge benefit of ESG investing using an index-tracking product is it is very clear what you are actually gettin...