The study of human behaviour

Applications derived from a radical new theory of motivation can change your organisation for the better

Reversal theory applications (RTAs) are now available to UK organisations. These techniques are based on reversal theory, a human behaviour theory. In today's global business community, all organisations in the same industrial and commercial niches tend to have access to the same fundamental resources such as technology, communications, information and interest rates. But what are not available to everyone are human qualities such as talent, effectiveness and commitment, dynamism, passion, and yearning for excellence. These are the qualities on which real competitive edge is founded in to...