From fringe to frontline: an evolution in ethical investing

ETHICAL

John Fleetwood of Ethical Money Limited on making social factors an integral part of investment decision-making

Finance is commonly seen as the domain of facts, figures and men in grey suits. Yet, we rarely make important decisions solely on financial grounds – having a family, getting married, buying a car – so why should it be any different for investing? Financial planning is all about identifying life goals and implementing a plan to achieve those aims. Too often this has been restricted to cashflow analysis and risk-adjusted financial returns, without considering wider factors. Yet the financial turmoil of recent years has led to a growing distrust of the financial system and investors wan...