A niche player in a big marketplace

BOUTIQUE FOCUS

Hannah Smith finds out how Apollo Multi Asset Management survived a baptism of fire following its debut in the week Lehman Brothers collapsed

Multi-asset boutique Apollo was incorporated as a company the same week Lehman Brothers collapsed. There could not have been a more difficult market backdrop against which to launch a new firm, and the founders had another challenge to overcome as they had become associated with a business that recently failed. The five original partners in Apollo Multi Asset Management were fund managers Tom McGrath and Steve Brann, who had previously worked together at Miton Asset Management, as well as Craig Wetton who worked at Chartwell. Ian Liddle and Jon Brokenshire completed the line-up on the...