Just Eat: What's the takeaway?

How new technology is the key ingredient to its growth

In an increasingly digital world, we consider online food takeaway an underpenetrated mega-trend.

Leveraging the dual benefit of an aggregator business and digitalised marketplace, companies such as Just Eat and Delivery Hero are facilitating a change in consumer behaviour, designed to disrupt the more traditional food industries.  Taking a step back, the premise here is to provide a simplistic one-stop marketplace to browse, order and pay for takeaway food. With a growing consumer appetite, competitive dynamics are very attractive and barriers to success very high. This means the 'first mover' advantage is key. Once the technology is embedded in restaurants and orders begin to fl...