The king of credit on the market crisis and beyond

In an exclusive interview with Investment Week's sister title Credit, Pimco's chief investment officer discusses sovereign risk, regulation of the financial sector, and explains why Pimco no longer sees itself as simply the "authority on bonds"

At the back end of 2009, in a move that drew little media attention, the Newport Beach, California-based investment firm Pimco adjusted its slogan from “The Authority on Bonds” to “Your Global Investment Authority”. As well as reflecting that Pimco has diversified over the past few years into commodities, equities, exchange-traded funds and advisory services, Bill Gross, managing director, CIO and one of the founders of the firm, says “it tells you where we see things going”. Since its formation in 1971, both Gross and Pimco have built a reputation for identifying risks quicker than m...