Church House Investment Management CEO James Mahon talks to Anna Fedorova about preserving clients' wealth, bond liquidity concerns and why he does not follow sector classifications.
James Mahon founded Church House Investment Management back in 1999, with the simple idea of building risk-based investment portfolios. However, he faced a number of challenges when developing and communicating the group's risk management process to prospective clients, including contending with a fundamental "misunderstanding" of the concept of investing, which he believed had become fixated on performance chasing. "Our objective was to get investors to understand that what an investment management company sells is risk, not performance," Mahon says. "You are setting yourself up f...
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