McBride and Haswell: How Macquarie IM is gearing up to compete with the big UK players

Big plans for EMEA region

Austin McBride, head of UK wholesale at Macquarie Investment Management, and Steve Haswell, head of distribution EMEA, talk about brand building in the UK and expanding its product offering for domestic investors.

Austin McBride (pictured) joined Macquarie Investment Management (MIM) in July 2015 as head of UK wholesale, as the group embarked on a project to intensify its focus on the UK market as the key distribution channel in Europe. MIM is part of Macquarie Asset Management (MAM), which is ranked as a top 50 asset manager globally, with £233bn AUM as of 30 September 2015. Yet in the EMEA region, MIM is still far off competing with the big players, currently managing around £6.9bn in Europe. But the firm has ambitious plans to change this status quo, and McBride has already started putting p...