Thoresen outlines generic advice review

Aegon's Otto Thoresen has outlined early thinking on his review of generic advice, suggesting neithe...

Aegon’s Otto Thoresen has outlined early thinking on his review of generic advice, suggesting neither word will be used in branding for the service. Speaking last week, he said people struggle to understand what is meant by generic and advice is too closely associated with the FSA-regulated regime. Words such as guidance, education and coaching have all been suggested and Thoresen is seeking further feedback. On the design of the service, he said the emerging options lay between a single organisation providing all aspects and a decentralised approach. The latter would consist of a s...