1980s Perpetual mountain logo to make a comeback

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Invesco Perpetual is to bring Perpetual's mountain logo back into its advertising from next month....

Invesco Perpetual is to bring Perpetual's mountain logo back into its advertising from next month. Marketing director at Invesco Perpetual Rick White said the reintroduction of the mountain logo is designed to add to the public's recognition and understanding of the group's brand. Used by Perpetual from the early 1980s until April 2001, White said the mountain is a well-known icon in the investment world, visually representing heritage, consistency, durability and longevity. The group's Isa season campaign will mainly feature Neil Woodford's Income fund, Paul Causer and Paul Read's Corpo...

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