Fund supermarkets - how do they work?

The first internet fund supermarket to be launched in the UK earlier this year came from Prudential'...

The first internet fund supermarket to be launched in the UK earlier this year came from Prudential's online bank, Egg. The Egg supermarket is an online distribution channel for the unit trust/Oeic's of 12 leading investment houses and provides investors with access to a range of 169 funds with diverging investment styles and philosophies. As with most internet ideas, this concept was pioneered in the US where players such as Charles Schwab and Fidelity dominate the market. The latter recently announced its intention to launch a website in the UK for investors and independent financial ...