Henderson Global Investors has brought in ex-Chelsea and current Real Madrid boss José Mourinho to front its latest ad campaign.
Premiership title winner Mourinho will appear in the group's new advertising campaign starting at the end of this month, with Henderson hoping Mourinho's star quality entices investors. The campaign will feature the "special one" in outdoor, online, national and trade press and below-the-line promotions. Andrew Formica, chief executive of Henderson, said: "We have worked hard over the last few years to bring together exceptionally talented and experienced people. There is a high energy at Henderson with a sharp focus on delivering superior investment outcomes for our clients. "José...
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