MoneySupermarket to acquire MoneySavingExpert for £87m

Comparison site MoneySupermarket has agreed to buy MoneySavingExpert from founder Martin Lewis for £87m.

Lewis, a financial journalist, established the personal finance website was established in 2003. According to Google Analytics, the MoneySavingExpert website attracted about 39m unique visitors and approximately 277m page impressions in the year ended 31 October 2011. In the year ended 31 October 2011, MoneySavingExpert reported revenues of £15.8m (2010: £11.361m). On completion of the deal, Martin Lewis will become an employee of the MoneySupermarket group and his role will be editor-in-chief of MoneySavingExpert. MoneySupermarket intends to preserve the editorial independence ...