Standard Life: Platform paper will not trigger price war

Standard Life has said platform providers are unlikely to enter into any price war on the overall cost to the end client as a result of today's platform paper.

Responding to the latest platform paper, Standard Life's head of adviser platforms David Tiller (pictured) told Investment Week while there may be some short-term moves on price, in the main, significant price shifts would be damaging to platforms. Instead, he expects to see platforms focusing more on building sustainable businesses for the long term. "I am not convinced we will see a price war on platforms," he said. "I think we will see some short-term tactical moves, but ultimately you have to build a sustainable business, and you are likely to do as much damage as good when you pu...