Raymond James targets small investors with bundled pricing launch

Raymond James has launched a bundled pricing model on its platform as part of a drive to attract smaller investors.

The bundled pricing model will sit alongside Raymond James' semi bundled and unbundled pricing options, filling a gap in the firm's pricing structure. The new model will charge a flat rate of 0.33% based on total assets, which includes fund trades. It will sit alongside its existing semi-bundled and unbundled options, which have charges of 0.25% and 0.15% respectively. Raymond James said the move will enable users to segment their client bases more effectively. It is targeted at wealth managers' lower net worth clients, who typically have assets between £50,000 to £150,000. P...