Hargreaves to announce 'Waitrose-style' premium pricing structure

Hargreaves Lansdown could be set to charge lower-end clients around 70bps when it publishes its new clean fee structure, expected this week.

The firm is set to announce a tiered pricing model similar to most advised platforms, with charges for lower-end clients starting at around 70bps and sliding to around 30bps for larger accounts. Although peers have already announced cheaper models, with Charles Stanley Direct charging 25bps for assets under £500,000, Hargreaves’ head of advice Danny Cox (pictured) said the firm’s own charging structure will be reflective of the “premium” service offered to clients. Estimates from analysts at Barclays, which put charges for clients with assets below £50,000 at 70bps, are “a reasonable ...