HL tops Platforum D2C rankings despite 'top end' pricing

Hargreaves Lansdown has topped the Platforum's first list of Britain's best D2C platforms despite charging a higher price than many competitors.

The platform comparison site set up accounts with 12 direct-to-consumer fund supermarkets and tested them over six months on factors such as service, ease of use and responsiveness, as well as price. Hargreaves - which recently unveiled its post-RDR pricing structure - received top scores in every category other than cost, where it was "at the top end of the scale for larger portfolios". Fidelity Personal Investing claimed second place with "consistently" high scores across all categories and particular strength in guidance. Three platforms tied for third place - Barclays Stockbrok...