Zurich: We will have no part in platform price war

Zurich is not interested in participating in a platform price "race to the bottom", its head of retail platform strategy has said.

Alistair Wilson (pictured) said the apparent trend among operators of under-cutting their rivals was tantamount to obsessing over a "level of comparison that is not a lot of money in some cases". The industry, he suggested, was competing over as little as 20p a day. "Is price the right focus? I don't believe so, which is why we are very focused on protecting people's future going forward in different ways," he said. "We are trying to take the platform market and reshape it with the client at the centre." The Zurich Intermediary Platform launched in 2012 and, though competitive, ...