Aviva launches D2C platform

Insurer Aviva has launched a direct to consumer (D2C) platform giving consumers access to a general investment account, and ISA and a self-invested personal pension (SIPP).

The platform allows consumers to manage their investments in one place, enabling them to buy, sell and switch investments online. It will be further developed "in due course" with additional capabilities such as drawdown products. The service will come at a cost of 0.40% for the first £50,000 of assets; 0.35% for up to £250,000; 0.25% for up to £500,000; and free on assets worth more than £500,000. Charges are on top of fund management costs but clients will not have to pay for set up. Aviva launched the platform, which follows its acquisition of Friends Life, to broaden the opt...