2015: The strategies dominating fund flows… and those taking a hit

Mixed Asset sector led launches

The winners and losers have been revealed for 2015 in key battlegrounds for providers, as they try to carve out a dominant position in the increasingly competitive funds industry.

Many sectors were dominated by a single strategy in terms of inflows last year, according to data from FE Trustnet, highlighting the increasing concentration of asset flows. For example, the £4.2bn M&G Dynamic Allocation fund topped the Flexible Investment sector, attracting £1.4bn over the 12 months, while the second best seller was the Scottish Widows Asset Allocator fund on half this amount at £768m. Terry Smith's Fundsmith Equity fund was way ahead of the competition in the Global sector, with inflows of £997m, while Jacob de Tusch-Lec's (pictured) Artemis Global Income fund domin...