Asset managers team up for £1m financial education initiative

Some 16 firms involved

A programme to invest £1m in financial education in schools has been launched by TISA and 16 financial services firms, including Old Mutual Wealth and Columbia Threadneedle.

KickStart Money aims to initially invest £1m to take financial education into 100 primary schools, reaching nearly 18,000 pupils.  It has already been awarded £80,000 by the Money Advice Service. The initiative is headed up by Rupert Pybus, global head of marketing at Columbia Threadneedle, and Jane Goodland, responsible business head at Old Mutual Wealth, and will be managed by the Tax Incentivised Savings Association (TISA). Gosling's Grouse: Financial education shortfall The full list of firms supporting the project are: Aberdeen Asset Management, Alliance Trust Savings, Alli...