Giles Kidd-May seeks industry support for Active Funds Alliance

Educating investors on differences between active and passive funds

Giles Kidd-May, marketing and communications director at CRUX Asset Management, is looking for industry backing for a new initiative to educate end investors about the differences between active and passive funds.

Kidd-May said the not-for-profit Active Funds Alliance has not been formed with the aim of "putting down" passive vehicles. Instead, it is focused on highlighting the merits and downsides of both active and passive strategies. He believes the differences between active and passive investing are currently not well understood by investors, many of whom do not know what they are invested in.   Kidd-May, who started his career at Jupiter where he worked for 16 years, said: "I have always been passionate about active fund management during a career spent working for active asset managers, ...