Embark launches 'low cost' adviser platform

Costs beginning at 10bps

Embark has launched a "low-cost" investment platform for financial advisers with which it is "seeking to materially disrupt the current platform market".

Embark said the platform, set-up on FNZ technology, will help advisers deliver a "cost-effective" service to clients, as it is focused on individuals with between £25,000 and £150,000 to invest. The platform will offer third party investment account services for as little as 0.10%, but the firm said its "most critical pricing point" was the cost of its platform for retail and "mass affluent" clients. During the launch period ISA and GIA-based services will be discounted to a flat 0.15% rate regardless of the amount of assets invested, it said. Self-invested personal pensions, however,...