Natixis to rebrand asset management arm as Ostrum

Part of strategic plan

Natixis Asset Management has renamed its business as Ostrum Asset Management as part of its three-year 'New Dimension' strategic plan.

The firm is the largest affiliate of Natixis Investment Managers, and will be renamed from 3 April 2018.  Ostrum has €324bn in assets under management focusing on fixed income, equities and insurance. The change is part of the firm's 'New Dimension' strategic plan, which was announced last year, as the firm aligns its brands. This has already seen Natixis Global Asset Management rebranded as Natixis Investment Managers.  'Ostrum' is a Latin word meaning 'purple coloured' in line with the firm's brand identity, and the firm said it symbolised Ostrum's ambition to expand and create n...