Schroders targets millennials with financial education site

MoneyLens to be edited by former Mail on Sunday journalist Vicki Owen

Mike Sheen
clock • 1 min read

Schroders has launched a website in efforts to "educate millennials", following a survey of the age group that found 94% of young professionals in the demographic wanted to improve their investment knowledge.

MoneyLens, which targets those born in the 1980s and 1990s, will be edited by former Mail on Sunday journalist Vicki Owen and will feature articles written by millennial Schroders employees. Millennials now 'most valuable' group to UK financial institutions The site will feature the writers' own personal experiences as well as expertise to help readers learn how to manage their money, with topics ranging from money app reviews to explaining auto-enrolment. Global head of marketing at Schroders James Cardew said: "MoneyLens came together as an idea to help educate millennials, by pr...

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