LGIM targets reluctant investors with campaign launch

Targeting cautious investors

Legal & General Investment Management (LGIM) has launched a campaign entitled 'Own Your World' aimed at encouraging those who are reluctant to invest to take control of their finances.

LGIM said the campaign was targeting those people who are reluctant to invest or who invest an insufficient amount, especially women.  Figures show nearly three-quarters of Junior ISAs are held in cash while only 9% of women in their 40s-50s have a Stocks & Shares ISA.   The group wants to "engage the nation" by showing the positive contribution that can come from investing and dispelling the myth it is only for the wealthy. LGIM chief executive to retire LGIM is known for being actively involved as shareholders in its investments and has addressed issues such as all-male boards...