IA to 'challenge stereotypes' in investment industry with diversity campaign

Extends membership of Investment20/20

The Investment Association (IA) has expanded its Investment20/20 programme to launch a new diversity campaign "challenging stereotypes" in the investment industry.

The trade body recently merged with Investment20/20, which promotes entry-level industry talent, diversity and inclusion, and is launching the 'Supporting the Next Generation' campaign with a new video featuring a group of students giving their impressions of the investment industry. They say they typically expect individuals from the industry to be a "middle aged, white guy" and also mention "cigars", "watches" and "braces". Other assumptions were that individuals are "privately educated" at "Oxbridge" and "motivated by money". They also did not see themselves working in the indus...