Good Money Week to target female investors in new campaign for 2018

'Who Fund The World?'

Good Money Week - the week-long campaign run by the UK Sustainable Investment and Finance Association (UKSIF) to encourage sustainable and ethical investing - is focusing on female economic empowerment and the investment gap for this year's initiative, which launches on 29 September.

The campaign, 'Who Fund The World?' comes as research conducted by Good Money Week found that 58% of women do not think financial institutions understand them and their needs. As a result, this year's Good Money Week - taking place between 29 September and 5 October - will focus on urging financial institutions to appeal more to women. The research found that women are more likely than men to care about the ethical impact of their investments on society, meaning their potential impact on planet and society could be huge. However, it also found that women are less likely to invest c...