Investment providers are failing to connect with female millennials as they have less confidence when it comes to investing, research by Kantar TNS has indicated.
According to the research, millennial and Generation X women - that is, those aged between 21 and 53 - hold £14.3bn of investments combined, compared with a total of £29.3bn held by men. Of millennial women, the research found, 4.4% have an investment product - with a total value of £3.6bn - compared with 7.3% of millennial men, for a total value of £7.9bn. The difference was wider for Generation X, with one in ten (9.6%) of women owning an investment product (total value £10.7bn), in comparison with 16.1% of men (total value of £21.4bn). Elsewhere, Kantar also found that financial...
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