Value for money: Aviva, Vanguard and HSBC GAM top consumer survey

Boring Money consumer survey

Five months ahead of the FCA's reporting deadline of value for money statements, a consumer survey has pitted Aviva Investors and Kames Capital at opposite ends of the value spectrum.

A recent survey by Boring Money asked 1,670 end investors whether their fund managers were offering value for money, influenced by factors such as brand familiarity, cost and recent performance. Aviva Investors topped the list with 71% of its investors saying it offered value for money, while Vanguard and HSBC Global Asset Management took joint second with 68%. Kames, Legg Mason Global Asset Management and Woodford Investment Management made up the bottom three places, with 18%, 19% and 31% respectively. In total, the survey named 32 fund groups. Boring Money founder and chief e...