I can take no credit for the following analogy - it is all the original work of one of the smartest sales and marketing directors in the asset management industry.
Being a modest and retiring kind of bloke (him, not me), he would be embarrassed to read himself being described as such so I will not name him, but if you hear him using this analogy over the coming months and think he must be ripping ideas off me, he is not – I am nicking his. Consider the following: If you are a parent, or are about to become one, the issue of schools will be weighing heavily on your mind. Which school should I send my child to? Single-sex or mixed, state or private, grammar? Should I move into an area where the schools are better? Could I pull a fast one and get m...
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