Cash ISA will open up avenues of understanding

ISAs and their PEP predecessors have been demonstrating their popularity as tax free savings vehicles since the ‘80s.

Certainly, the increasing numbers of those taking out ISAs has been very encouraging, and there is no doubt that the added dimension of the ‘cash’ element, has greatly enhanced the scheme’s attractiveness to those who remain deterred by the volatile nature of stocks and shares investment.  The ISA brand has found favour with the public across the age ranges and the socio-economic groups for two key reasons: relative to most financial products they are simple to understand and perhaps even more significant, they are flexible.   One of the biggest deterrents to investors is the concer...